DailyCandy Collaborations & DailyCandy Deals
DailyCandy Collaborations launched in early 2013 to offer curated designer items to the DailyCandy audience. I worked with the product, commerce and editorial teams to bring this program to life, through a dedicated microsite with specially-designed interface and original photography featuring the DailyCandy editors. I also worked with our PR department to design and plan the launch party event at The Standard Hotel in New York City.
From 2011 through the end of 2012, DailyCandy ran the successful DailyCandy Deals venture, featuring up to 50 merchants per week, specially chosen for the DailyCandy audience. My role as Deals photo editor included hiring photographers in each of our 11 target cities, managing all photography for the site, training and supervising interns, and establishing metadata and archiving standards for the large volume of original photography we produced. I also handled marketing design requests, including banner ads, promotional modules and social integrations. Initiated social media visual strategy and innovations, specifically targeting higher Pinterest engagement for increased UV’s and conversions.