Levo Daily Email concept & redesign
Develop a new email product that delivers more relevant, clickable content to drive users to the Levo site, yet requires little to no editorial curation or production
Redesign existing email templates with component shelves to be filled by algorithm-determined content based on what users have told us they’re interested in (topics and people they follow on Levo); also included slot for sponsored partner placement.
• Users received more relevant, content-driven emails with automated delivery based on user preferences (topics and people following), combined with trending articles and personalized notifications.
• They liked it… open rates and clickthroughs doubled compared to our previous daily email product.