Designed Macys.com homepage and emails, partnering with marketing, copy and creative production teams.
Promoted major market-share events and Omnichannel brand initiatives with consistent designs aimed at engaging and delighting the Macy’s customer.
Delivered significant year-over-year increase in sales and conversions for Cyber Monday and Black Friday with new usability designs for homepages and emails.
Contributed to experimental email initiatives resulting in higher conversion rates.
Developed visual storytelling strategy for Pinterest and mBlog (Macy's blog) posts.